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Don’t be a social network like Facebook if you want to thrive

Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and...

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New Zealand – All Black and all white: part 1

New Zealand is an amazing place, any country that has 4.5 million people in it and can run the American’s so close at the American’s Cup with a tenth of the budget has to be admired! It is a country...

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New Zealand – a great Southland of potential: part 2

New Zealand have some pretty cool local brands too and they make great play about local brand values. I saw a lot of “for Kiwis, by Kiwis”, in marketing messages. Clearly that message resonates with...

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